There are over 1.5 billion consumers on the web, including your local customers. Will they find you?
Cost Effectiveness
Yellow Page advertising is more expensive and less flexible than having an effective web presence.
Local Targeting
Through effective search engine optimization you can target your local customer.
Is Your Website Working for You?
People do what is easiest
The Yellow Pages offer an overwhelming amount of information and too many choices. With the internet search, consumers can easily and quickly type in the specific details of what they are searching for. By optimizing your site, you can differentiate your business from your competitors. When your customer is searching for your products or services, they find you, not your competitors.
Return on Investment
Yellow Page usage is estimated to decline by 39% by 2013. What did your yellow page ad cost last year versus what you gained from it? Consider reallocating some of your advertising budget to your online presence. As phone books continue to decline in popularity, you will be ahead of your competitors. Whether you sell products online or not, your website can work for you.
The Power of Search
Search engines can determine where the search is coming from and can provide results targeted down to the city. If you website is optimized to target a specific geographic area, you have the opportunity of coming up at the top of the list when your local customers search for your services or products.